How to Use Promotional Products Effectively in 2019
Promotional products are an investment and you’ll need to tap into all the different venues in which they can be used to reach their full potential.
If you find yourself reading now, it means you’re thinking ahead and looking into ways to make 2019 a year of success for your business or cause. Promotional products are a great start, but you’ll want to use them effectively in order to maximize your investment. Yes, you read that right. Promotional products are an investment and you’ll need to tap into all the different venues in which they can be used to reach their full potential.
Here are five ways you can include promotional items in your new year marketing strategy to start attracting new clients.
1. Promote from Within
In this section, we won’t cover the benefits of promoting ground-level employees to upper-management or executive roles. That’s a topic for another blog, wink wink. However, as your company grows, you’ll discover the impact people within your organization can have on the product or service you provide. Indeed, coworkers and employees become our extended family. And in the same way, individuals become representatives of a family name or tradition passed down from generations, your employees should wear branded apparel items like t-shirts, polo shirts and sweatshirts to help strengthen your image and community presence. Other promotional products like printed pens, notebooks, water bottles and totes will also do the trick.
2. Reward Loyal Customers
The majority of people are at work for 8 hours a day, and many sit in one place, at their desk during that time period. If your current or prospective client is using your branded materials or promo gift in the office, you have secured the most valuable advertising space in the world – right on their office desk! A well-selected promotional product can become a permanent billboard of your brand and your message within a workplace.
If your company isn’t ready for a customer loyalty program, then custom promotional products are a great way to encourage them to keep coming back for your services in the new year. Whether you have a few or a lot (something in the ballpark of a couple million) of returning customers, you probably have plenty of reasons to be thankful. Incidentally, the new year is a great time to pay it forward.
3. Establish a Connection with Premier Clients
4. Build Brand Awareness
Promotional gifts can do much more than just get you through the door – they can also help you build brand awareness and attract new clients. Community events are a great opportunity to showcase your personalized gear. Get in contact with local teams and combine your efforts with other small businesses to create a fun package or sponsor the events. Not only will this show your generous side to potential clients but maximize the visibility of your products and services among the public. Remember, first impressions do matter, and you’ll want your clients to be able to trust your organization.
5. Stand Out in a Crowd
Organizations with a long-standing and stable presence can on the other hand venture into the world of trade shows. Competition at these events is a tad more energetic and vendors strive to up their expo game and break their own records year after year. The goal for trade show events is not only to gain the attention of guests on the floor but to enhance your reach and expand brand presence. Vendors and organizations with the most innovative promotional items are likely to make meaningful impressions that go on to return on their investment.
Custom promotional products can contribute to making your advertising efforts a success. This year is almost over but it’s never too late to put a stop to patterns of the past and create new business pathways and approaches. Are you ready to use promotional products in the new year?
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